People who have a Netflix subscription tend to find it's the only paid streaming service they need, according to a market analysis from Second Measure. 80% of Netflix subscribers are only paying for that single service, whereas upwards of 60% of Hulu and HBO users have a second service.
The research looked at Netflix, DirecTV Now, Hulu, SlingTV, HBO Now, and CBS All Access.
DirecTV Now had the second highest percentage of users only paying for a single service, but its figure was just 41.7%, half that of Netflix.
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