YouTube has clarified some of its monetization policies, making it clear that "hateful" videos won't make money from Google's advertising system. The guidelines help ensure advertisers won't be placing their ads on problematic content and they help creators understand what kind of content can be monetized.
We've heard loud and clear from the creator community and from advertisers that YouTube needs to broaden our advertiser-friendly guidelines around a few additional types of content,- Ariel Bardin, VP of product management, YouTube
"Hateful" content includes videos that "promotes discrimination or disparages or humiliates an individual or group of people."
YouTubers operating in these categories won't make money:
Hateful content: Content that promotes discrimination or disparages or humiliates an individual or group of people on the basis of the individual's or group's race, ethnicity, or ethnic origin, nationality, religion, disability, age, veteran status, sexual orientation, gender identity, or other characteristic associated with systematic discrimination or marginalization.
Inappropriate use of family entertainment characters: Content that depicts family entertainment characters engaged in violent, sexual, vile, or otherwise inappropriate behavior, even if done for comedic or satirical purposes.
Incendiary and demeaning content: Content that is gratuitously incendiary, inflammatory, or demeaning. For example, video content that uses gratuitously disrespectful language that shames or insults an individual or group.
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