To assist with populating the Stories section on Facebook, which isn't as popular as Instagram Stories, users will now be able to cross-post their content. US users have started to receive cross-post functionality. This option was tested in Portugal last month.
When sharing a Story on Instagram, you'll be given the option to share it as a Facebook Story as well. This option is present for regular users, though not for businesses.
You now have the option to share your Instagram Stories to your Facebook Stories. We're always working to make it easier to share any moment with the people who matter to you,- Facebook
For now, it's not possible to do the reverse by cross-posting to Instagram.
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