Being featured as Apple's "App of the Day" appears to be one of the greatest gifts a developer could ask for. According to data from Apptopia, apps and games that are featured in the new "Today" section of the App Store receive download boosts as great as 2,172%.
The Today section includes slots for both "App of the Day" and "Game of the Day." Those were added alongside the launch of iOS 11.
Apps receive a substantially greater increase than games despite games being more popular in the store overall. The max gain for a game so far has been 963% and that was for a free title.
The average increase is 792% for games and 1,742% for apps.
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