GoPro is trying to get existing camera owners to upgrade their GoPro to a new model. If you have a previous-generation unit, you can get $100 off the Hero5 Black or $50 off the Hero5 Session by trading in your camera.
The trade-up program is now live and it'll only be available for a limited time. You must order through GoPro's online store to take advantage of it.
You'll receive a new GoPro for less than usual once the company receives your old unit. GoPro will recycle the units through a zero landfill program rather than resell them.
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