Amazon has rolled out an update to the Fire TV and Fire TV Stick that offers a "more cinematic experience" due to interface design changes. Navigation has moved to the top of the screen and the entire interface lends itself to being a home for trailers and images, making it similar to Netflix in some ways.
The update was previewed earlier this year alongside the release of the Fire TV Stick.
Recommendations are provided in a "next for you" row and there's a "my apps & games" section for all of your streaming services and other software.
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