Papers filed with the US' SEC have revealed Roku is moving towards an IPO and it hopes to raise $100 million. It'll be listed on the New York Stock Exchange as "ROKU." Its filings also reveal the company has 15.1 million active accounts that collectively streamed "6.7 billion hours on the Roku platform" during H1 2017.
Although it receives revenue from device sales and from advertising, Roku says it expects to continue reporting losses and it "may never achieve or maintain profitability." Advertising has grown in importance for the company, with ad revenue increasing 91% this year.
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