Twitter is moving away from eCommerce, an area it was only partially involved in. With the shift, the network is getting rid of its "buy" button and it'll end partnerships with retailers and other businesses. However, it appears the site will continue supporting donations to nonprofits. Those donations are handled by Twitter itself.
Shopify users say they've received notices informing them that Twitter is indeed pivoting and will be closing its sales channel.
The "buy" information page will eventually close and Twitter is no longer offering its eCommerce products.
A report from eight months ago said the company was laying off people in its commerce department and was ceasing development of the buy button.
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