Facebook is going to begin leveraging its large collection of videos by adding mid-roll ads to the platform. Publishers will be given the option of placing ads in their videos that'll appear after at least 20 seconds have been played.
The social network is going to sell the ad spots and it'll give 55% of the generated revenue to publishers. YouTube also gives publishers 55% of ad revenue.
With this advertising option, video creators are gaining one of the first ways to actually monetize their Facebook content. YouTube remains the best option for most creators, but Facebook is trying to make itself a more lucrative platform.
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