Spotify now has over 140 million users, a significant increase from the 100 million it reported this time last year. Of those, an estimated 37% are paying for the service, while the others are providing revenue via advertising. Spotify announced a few months ago that it had reached 50 million paying users.
It's far ahead of Apple Music, though that service continues to grow as well.
The portion of Spotify users who are paying has steadily increased over time, fitting with CEO Daniel Ek's suggestion that the free tier is mainly there to attract new users.
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