Apple has hired former Amazon Fire TV boss Timothy D. Twerdahl to become the vice president of product marketing for the Apple TV. This shift in leadership allows former head of marketing, Pete Distad, to focus on helping Apple secure content deals.
Distad's assistance in securing content deals may be useful given Apple's negotiations with content makers have failed on multiple occasions.
Twerdahl joined the company earlier this month. He'll report directly to Greg Joswiak, VP of iOS and iPhone product marketing.
He was a leader in the Fire TV business from 2013 onward.
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