In a report published on Reuters, the agency says Zenith (the Zenith) that 75% of Internet users by the year 2017 will be from Mobile Phone (smart phones, electronic boards ..) and then a slight increase from the current year as the number of users who enter the network on pallets mobile phones increased over the last four years. Already the agency said in a report predicted on Thursday that 71% of Internet consumption will be from Mobile Phone platforms for the year 2016. The 60% of the total spending in dollars on the ads come from Mobile Phone Ads by the year 2018. This means that the total spending on Mobile Ads for the year 2018 could reach 134 billion dollars, surpassing the total spending on newspapers, magazines, movies, advertisements and outdoor combined. It is noticeable is that a large influx of dollars from advertising to the world of television, where technology is accelerating advertisers about Google and Facebook or Snabashat for Customers targeted more sector happen. Says Scott Singer, an expert in the field of advertising consulting: in four years, has been moving from 40% to 70% of the total use of the Internet on Mobile and added that this trend towards mobile is driving to move millions of the advertising to ad deals phones and raise the field of dollars communications and media.
